Data Analysis
        Customer Profiling

             Who are your best customers?

Pilot Direct can analyze your customers by assessing criteria such as
purchasing behavior, household income, home value, level of affluence, current
life stage, age, gender, presence of children, and other demographics and
lifestyle data to give you a concrete idea of “who” your best customers are.

Analyzing data is our specialty. If you don’t know what your best customers look like,
let Pilot Direct profile your customer list and find “look-a-like” customers in the
marketplace who fit your optimal customer profile.

Profiling your best customers will allow you to:

 -  identify your most responsive customer segments
 -  refine your mailings to eliminate wasteful advertising dollars by sending
    only to those who are most likely to buy your product or service
 -  match your customer to your mailings. Target the right message, offer and
    creative to a specific customer segment

To learn more about our data analysis services, call Pilot Direct at (757) 446-2874
or e-mail us.