Direct mail alone is an effective advertising vehicle, but when you integrate direct
mail campaigns with the power of the Internet, response rates increase even more.
A great way to do this is to utilize Personalized web addresses, or Personalized URLs.
Pilot Direct can create a highly targeted advertising campaign that combines
personalized Internet web pages and direct mail.
- lead respondees directly to a website
- allow you to learn more about your prospect’s needs
- improve your direct mail response rates
- give an immediate response to inquiries
- enable you to dynamically personalize each message
- measure results in real time
- convert high-quality leads into revenue